I am impressed that the Council of Fashion Designers of America (non-profit) and Vogue magazine would team up to assist the next generation of fashion designers. The first prize includes not only money (grant of $200,000) but also a yearlong mentorship (priceless). The fashion industry has never been an easy industry to break into, and with the economy the way it is currently, it must be that much harder.
I found out about it when I recently viewed a documentary entitled Seamless on Netflix. It followed the finalists through the process; the first winner was Proenza Schouler (Jack McCullough and Lazaro Hernandez) in 2004. I really enjoyed the behind-the-scenes look at the finalists and hearing their stories. In 2008, the winner was Alexander Wang; in 2009, it was Sophie Theallet.
The 2010 finalists include: Prabal Gurung, Pamela Love (Pamela Love Jewelry), and Gregory Parkinson. The CFDA/Vogue Fashion Fund held a fashion show in L.A. on Oct. 19th, during L.A.’s Fashion Week, displaying looks from all 10 finalist’s collections. L.A. Fashion Week is beginning to hit its stride and come into its own.
The Fashion Fund spotlights all of the finalists, which I think is beneficial to all 10. It also awards two Runner-up prizes of $50,000 each. One finalist, Doo-Ri Chung of doo.ri, lost in 2004, but was the winner in 2006. Persistence pays off.
The winner is to be announced on Nov. 15th. Who do you think should be the winner in 2010? And why?