They opened their first DASH boutique in Calabasas, CA in 2006 as shown in their reality TV show, ‘Keeping Up With the Kardashians‘. The saga continued with their next reality show, ‘Kourtney and Khloe Take Miami‘, where they opened their second DASH boutique. Well, despite the economy, they are opening a third DASH boutique in New York with yet another reality show, ‘Kim and Kourtney Take New York‘. Will they stop at three stores, or will the fourth one be in another country?
Kim is a co-founder of ShoeDazzle, a website selling shoes, handbags, and jewelry with online stylists to make recommendations for busy, fashionable women on a budget. She also has her own perfume, Kim Kardashian by Kim Kardashian for Women (could a scent for men be far behind?). She is a celebrity fashion brand on her own, known for her knockout red carpet style.
While I don’t watch any of their reality shows (too much drama!), I am impressed with their business savvy. Celebrities with fashion brands: is this a smart extension of their brand or just a way to extend their 15 minutes of fame?